Over the years, I have become my biggest client. How come?

When I left my previous job to start dealing with Stock Photography, I started exploring and creating the perfect process to make my life easier and my business efficient.
The unusual thing is that I don’t see myself as an artist. I’m doing business.
The entire process is completely transparent: My clients know what I pursue, what my needs are, what they can expect from me, all the steps of the process, and how much that will cost.
They feel safe, guided and respected.

I have reached this level of dedication because, at the initial stages, I couldn't afford to hire someone to manage or curate my work. Consequently, I became the chief architect of my business structure and workflow. Over time, this method developed into a meticulous framework that not only streamlined my operations but also upheld a standard of professionalism and clarity. It became the backbone of my work philosophy.

An integrated approach to my work set me apart in the creative industry. I don't just create images; I create a service. Every step in the process, from the first inquiry to the final delivery, is carefully designed to be transparent and efficient.

Building a business around this customer-centric model has been a rewarding journey. It’s not just about selling photos; it's about establishing relationships and providing a service that leaves a durable and authentic mark in my clients’ lives.

So, in essence, my biggest and most demanding client has always been myself. My standards, my values, and my dedication to delivering exceptional service have been the driving force behind the success of my photography business.